A good brand is more than the sum of its parts; it's what captures your audience and alters the overall reputation of your company. It lives in our memories and follows us throughout our lives. In today's complex market, where final consumers are more informed and, therefore, more careful on what they want and the purchases they make, it is important to first achieve a strong perception of each brand. To create a strong brand identity, or to refine an existing one, Red&Cyan approach is first analytical and then creative. Our team studies competitors and their impact on the market. We develop a specific strategy with a structured plan and create the right marketing proposal. In this process the main focus is the storytelling. It is important to always keep in mind that behind a successful brand there is a great story. For this reason, our writers work in synergy with the creative team to create compelling, mind-blowing stories around each brand.